LaneIQ Pricing & Plans

LaneIQ reports are custom-built intelligence — not off-the-shelf data. Every plan is configured to your NAICS codes, your state, and your set-aside status. Submit your intake form to get started — we'll confirm your scope and send your payment link within one business day.

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One-Time Reports

Best for first-time buyers or one-off market research. Full report delivered within 48 hours. No commitment required.

Best for First-Timers
Starter
$299

For small businesses exploring the federal market for the first time or validating a specific NAICS.

  • Profile
  • 1–3 NAICS codes
  • Nationwide or single state
  • Contract size range, priority, and pursuit style tuning
  • Contract type filtering (FFP, Cost Plus, IDIQ)
  • Deliverables
  • PDF Executive Report
  • Excel Workbook — 36 months of raw award data
  • Delivered within 48 hours
Best Large Portfolio Value
Premium
$799

For primes and growth-stage businesses with broad NAICS portfolios needing deep, multi-market intelligence.

  • Profile
  • 8–15 NAICS codes
  • Any geography
  • All filter combinations
  • Deliverables
  • PDF Executive Report
  • Excel Workbook — 36 months of raw award data
  • 60-minute strategy call included
  • Priority 24-hour turnaround

Reports beyond 15 NAICS codes are quoted individually. Contact us for enterprise pricing.

Subscriptions

The federal market moves constantly. Contracts expire, budgets reset, new lanes open. Subscribers receive a fresh, fully updated report every 91 days — same profile, live data, new rankings — plus a growing stack of included deliverables that build as your strategy deepens.

Build Your First Pipeline
Starter
$259 / qtr
$899 / year
Annual saves $137

Quarterly market intelligence for small businesses building their first federal pipeline.

  • Profile
  • 1–3 NAICS codes
  • Nationwide or single state
  • All Starter filters
  • Every Run Includes
  • PDF Report + Excel Workbook
  • Delta Report — what changed since your last run (run 2+)
  • Active lane rankings updated quarterly
  • Client portal access
  • Delivered within 48 hours each run
Full Intelligence Operation
Premium
$699 / qtr
$2,399 / year
Annual saves $397

The complete stack for primes and growth-stage businesses that treat federal BD as a full operation.

  • Profile
  • 8–15 NAICS codes
  • Any geography
  • All filter combinations
  • Every Run Includes
  • PDF Report + Excel Workbook
  • Delta Report — what changed since your last run (run 2+)
  • Strategy Memo — analyst brief on market signals and 90-day BD focus
  • Recompete Radar — contracts approaching rebid in your top lanes
  • 1 Positioning Report per year — included automatically
  • 1 Competitor Tracker per year — included automatically
  • 1 Strategy Session per quarter — 60-minute analyst call, included
  • 1 Contract Deep Dive per quarter — up to 10 PIIDs, free
  • Solicitation Monitor — nightly SAM.gov scan, instant email alerts
  • Client portal access
  • Priority 24-hour delivery each run

Annual plans billed upfront. Quarterly plans billed at the start of each cycle. Cancel anytime — no penalties, no notice period. Profile updates and tier changes managed through your client portal.

Plan Comparison

Every product, every tier, every price — in one place. Green indicates included. Scroll right on mobile.

Product StarterOne-Time StarterRecurring StandardOne-Time StandardRecurring PremiumOne-Time PremiumRecurring
Price $299 $259/qtr
$899/yr
$499 $429/qtr
$1,499/yr
$799 $699/qtr
$2,399/yr
Market Side — Core (Every Run)
Main PDF + Excel ✓ every run ✓ every run ✓ every run
Delta Report ✓ run 2+ ✓ run 2+ ✓ run 2+
Strategy Memo ✓ every run ✓ every run
Active Lane Count
Market Side — Add-Ons (Purchase Any Time)
Positioning Report +$199 +$199 +$299 ✓ 1 free/yr
+$299 off-cycle
+$399 ✓ 1 free/yr
+$399 off-cycle
Competitor Tracker +$199 +$199 +$299 +$299 +$399 ✓ 1 free/yr
+$399 off-cycle
Deal Side — Recurring Clients Only
Recompete Radar +$129 ✓ every run
+$149 off-cycle
✓ every run
+$199 off-cycle
Contract Deep Dive (up to 10 PIIDs) +$199 +$299 ✓ 1 free/qtr
+$399 off-cycle
Solicitation Monitor ✓ Included
On Demand — Available to All Plans Purchase any time. Not part of your plan deliverables.
Strategy Session (60 min) +$199 +$199 +$199 +$199 ✓ 1 included ✓ 1 free/qtr
+$199 after
One-Off Deal Report +$129 +$149 +$199
One-Off Market Report +$299 +$499 +$799
Full One-Off (Market + Deal) +$439 +$649 +$999
Mid-Cycle Refresh +$99 +$149 +$199
Additional States $50/state +$50/qtr or $200/yr per state $50/state +$50/qtr or $200/yr per state $50/state +$50/qtr or $200/yr per state

Add-Ons

Every add-on runs against your current profile on file. No new intake, no scoping call — just a purchase and a delivery within 48 hours. Prices vary by plan tier.

Positioning Report
$199 Starter  ·  $299 Standard  ·  $399 Premium

Your federal win history mapped against your top-ranked lanes. Where you have real presence, where you're emerging, and where competitors are winning contracts you haven't touched yet. The single most clarifying deliverable we produce.

Standard and Premium recurring clients receive one free per year, automatically. Off-cycle purchases apply above pricing.

Competitor Tracker
$199 Starter  ·  $299 Standard  ·  $399 Premium

Vendor-by-vendor market share across your top lanes. Who holds the spend at each agency, how long they've held it, and where concentration is low enough that a well-positioned company can get in. Know your competition before you write a proposal.

Premium recurring clients receive one free per year, automatically. Off-cycle purchases apply above pricing.

Recompete Radar

Contracts in your top lanes approaching rebid — incumbent names, expiration signals, and a clear read on whether the competitive window is open or closing. Standard and Premium recurring clients receive this automatically with every main plan run.

Starter Recurring+$129 per run
Standard Recurring✓ Included every run
Standard off-cycle+$149
Premium Recurring✓ Included every run
Premium off-cycle+$199

Contract Deep Dive

Submit up to 10 specific contract IDs (PIIDs) and receive a complete historical analysis on each — 15 years of award history, every modification, every pricing change, and who held the contract going back as far as the records run. Delivered as a PDF within 48 hours. Built for when you already know which contract you want and need to know exactly what the government has paid, how pricing has grown, and what to bid next.

Starter$199 per engagement
Standard$299 per engagement
Premium (off-cycle)$399 per engagement
Premium Recurring 1 free per quarter

Already on a plan but want to run intelligence on a different profile — a different NAICS, a different agency, a different state, or a market you're just starting to explore? One-offs let you do that without touching your active plan or your delivery schedule. Think of them as on-demand recon runs that sit completely outside your quarterly cycle.

One-Off Deal Report
$129 Starter  ·  $149 Standard  ·  $199 Premium

The deal-side view on a completely different market — a Recompete Radar run on a new profile. Use it to scout a market before committing to a BD push there, or to run deal-side recon on a specific agency or NAICS outside your active plan.

One-Off Market Report
$299 Starter  ·  $499 Standard  ·  $799 Premium

A full market-side report on a different NAICS or geography. Same depth and scoring as your main plan — just against different parameters. For when you're exploring an adjacent market or running intelligence on a partner's or client's space.

Full One-Off Report
$439 Starter  ·  $649 Standard  ·  $999 Premium

Market side and deal side combined on a completely different profile. The full picture — agency buyers, competition landscape, and recompete opportunities — on any market you want to recon. Your active plan and delivery clock are completely unaffected.

Strategy Session
$199  ·  All plans

60 minutes with an analyst. Walk through your findings, prioritize your top lanes, contextualize the current market, and build a 90-day BD action plan. Premium recurring clients receive one free every quarter. All others can add one at any time.

Mid-Cycle Refresh
$99 Starter  ·  $149 Standard  ·  $199 Premium

Rerun your current report between scheduled quarters with updated data — same profile, today's numbers. Your 91-day delivery clock is not affected. Use it when the market has shifted significantly and you want current data before your next quarterly run.

Recurring clients only.

Additional States
$50 / state one-time  ·  $50/qtr or $200/yr per state recurring

Expand geographic scope beyond your plan's included states. Up to 10 additional states per order. Broader geographic expansion is quoted individually. Manage via your client portal.

How We Compare

LaneIQ
$299 entry price point
Personalized to your profile
✓ Scored for your NAICS, state, set-aside, etc.
Small business focused
✓ Built exclusively for small business BD
Delivered within 48 hours
✓ Excel + PDF in your inbox
Entry price point
✓ $299 one-time
One-time purchase available
✓ Yes — starting at $299
Subscription option
✓ $259/quarter or $899/year
Direct from USASpending.gov
✓ Every award, every agency
No software to learn
✓ Files delivered to your inbox
Setup time
✓ Minutes — fill out a form
Real-time solicitation alerts
✓ Nightly SAM.gov scan, instant email (Premium)
Historical pricing & bid projections
✓ 15 years per contract, projected bid target
Annual contract required
✓ No — cancel anytime, no penalties
GovWin / Bloomberg
avg. $29k per seat
Personalized to your profile
✗ Generic market data — not scored for your business
Small business focused
✗ Built for large contractors with analyst teams
Delivered within 48 hours
✗ You do the research yourself
Entry price point
✗ $13K–$119K/yr (avg. $29K)
One-time purchase available
✗ Annual contract required, minimum $13K
Subscription option
✓ Yes — subscription only
Direct from USASpending.gov
✓ Yes — same source
No software to learn
✗ Steep learning curve — weeks to onboard
Setup time
✗ Weeks — demo, contract, onboarding
Real-time solicitation alerts
~ Opportunity tracking available, DIY setup
Historical pricing & bid projections
~ Labor pricing module, additional cost
Annual contract required
✗ Yes — annual contract, minimum $12K
GovCon Consultant
$2–$8k per engagement
Personalized to your profile
~ Varies — depends on the consultant
Small business focused
~ Varies — not all specialize in small biz
Delivered within 48 hours
✗ Rarely — typical turnaround is weeks
Entry price point
✗ $2,000–$8,000 per engagement
One-time purchase available
✓ Yes — per engagement
Subscription option
✗ New engagement fee each time
Direct from USASpending.gov
~ Sometimes — methodology varies
No software to learn
✓ Delivered as a document
Setup time
~ Days to weeks — scoping calls required
Real-time solicitation alerts
✗ Not a service typically offered
Historical pricing & bid projections
~ Sometimes — varies by engagement
Annual contract required
✓ No — per engagement

Coming Soon

The All-Inclusive Tier
Retainer / Full Partner

Contact to discuss scope & price

  • Unlimited access to all LaneIQ products and deliverables
  • Custom NAICS profile, any geography, all filter combinations
  • Dedicated analyst — we work for you, not just with you
  • Quarterly strategy sessions, monthly market memos
  • Full portal access with priority turnaround on everything
  • Early access to every new feature and product as it launches
  • Additional features in development
Contact Us →

FAQ

Everything you need to know before you order.

Delivery

Standard delivery is within 48 hours of payment confirmation. Turnaround starts the moment payment clears — not when you submit the intake form. Premium plans receive priority 24-hour delivery.

Profile Updates

Recurring subscribers can request profile updates anytime through the client portal — changes take effect on your next report run. One-time clients can reorder with an updated profile at any time. Contact us at intelligence@rollinsgroupllc.com for any profile changes.

Sample

Yes. Request a sample at portal.rollinsgroupllc.com/sample and we'll send you a redacted version showing the full structure, scoring methodology, and output format — with client-specific data removed.

Refunds

Reports are custom-built to your specific business profile and cannot be resold or reassigned. We do not offer refunds once a report is delivered. If you are unsatisfied, contact us within 48 hours of delivery and we will work to make it right — including a revised run at no additional cost if the issue is on our end.

Plan Selection

Fill out the intake form and we'll recommend the right tier based on your NAICS count and profile. The primary driver is how many NAICS codes you want analyzed — Starter covers 1 to 3, Standard covers 4 to 7, and Premium covers 8 to 15. If you're still unsure, email us and we'll scope it before you pay anything.

Plan Differences

Both Standard and Premium recurring include the Strategy Memo, Recompete Radar, and one Positioning Report per year. Premium adds one Competitor Tracker per year, one Contract Deep Dive per quarter, one Strategy Session per quarter, and the Solicitation Monitor — nightly SAM.gov scanning with instant email alerts. Premium is the full operation. Standard is the full intelligence stack without the live monitoring and the deep-dive research tools.

Contract Deep Dive

The Contract Deep Dive is an on-demand product — separate from your quarterly market report. You submit specific contract IDs (PIIDs) and receive a full historical analysis on each: 15 years of award history, every modification, pricing trajectory, CAGR, and a projected bid target. Use it when you've identified a specific contract you're positioning for and need to know exactly what the government has paid and who has held it. Up to 10 contracts per engagement, delivered as a PDF within 48 hours. Premium recurring clients receive one free every quarter.

Solicitation Monitor

The Solicitation Monitor is a Premium recurring exclusive. SAM.gov is checked every night against your monitored lanes — up to 10. The moment a solicitation posts that matches your agencies, NAICS codes, and set-aside profile, you receive an email alert with the full details: title, agency, closing date, estimated value, and point of contact. The same alert surfaces in your portal that day. Your monitored lanes are seeded automatically from your top-ranked market report and can be edited any time in your portal.

One-Off Reports

One-off reports let recurring clients run intelligence on a completely different profile — a different NAICS, a different agency, or a different geography from their active plan — without affecting their plan or their delivery schedule. They're for when you want to explore an adjacent market, recon a new space, or run intelligence on a partner's or client's market without committing to a full plan change. They're available in three configurations: deal side only, market side only, or both combined as a full one-off. One-time clients are not eligible.

Refresh

A mid-cycle refresh reruns your current report between scheduled quarters with updated data — same profile, today's numbers. It does not reset your 91-day delivery clock. Your next scheduled quarterly run happens on the same date regardless of how many refreshes you order. Use it when the market has shifted significantly mid-cycle and you want current data before your next quarterly run.

Confidentiality

Yes. Your business profile, NAICS codes, set-aside status, and strategic priorities are never shared with third parties. Your report is built exclusively for your business and is not shared with or sold to anyone else.

Data Currency

Every report is built from the latest available USASpending.gov bulk data at the time of your run. We pull a fresh data snapshot for each client — you are never getting cached or stale results. The standard analysis window covers the last 36 months of federal contract awards.

Data Source

USASpending.gov is the official public database of all federal contract awards, maintained by the U.S. Treasury. Every dollar the federal government spends on contracts is reported here — vendor name, agency, dollar amount, contract type, set-aside status, and more. It is the same source used by enterprise platforms like GovWin IQ and Bloomberg Government. LaneIQ processes this raw data and scores it specifically for your business profile so you get intelligence, not a spreadsheet.

vs SAM.gov

SAM.gov shows you open solicitations — contracts that are already posted and being actively bid on. LaneIQ analyzes the last 36 months of awarded contracts so you understand where the government has been spending, how competitive each lane is, who the incumbents are, and where your best entry points are before a solicitation ever drops. SAM.gov tells you what is open right now. LaneIQ tells you where to position your business for the next 12 to 24 months.

Subscriptions

Your billing cycle starts on the day you pay and renews every 91 days automatically via Stripe. Each quarter we run a fresh report against the latest data using your saved business profile and deliver it within 48 hours of renewal. Cancel anytime through your client portal — no penalties, no notice period required.

Cancellation

Cancel anytime through your client portal — no penalties, no minimum commitment, no cancellation fee. Your subscription stops at the end of the current billing period. You keep all reports already delivered. If you cancel and want to restart later, just resubscribe at the current rate.

Upgrades

Yes. If you ordered a Starter or Standard report and want to expand your scope, contact us and we'll quote you the difference. You only pay the gap between what you paid and the higher tier — not the full price again. Upgrades are processed within 24 hours.

Coverage

Federal contracts only. LaneIQ is built on USASpending.gov data which covers all U.S. federal agency contract awards. State and local government contracting operates on separate procurement systems and is not included in the current product. If federal plus SLED coverage is something you need, contact us — it is on our product roadmap.

Set-Asides

Yes — and it is one of the most powerful filters in the system. Standard and Premium plans include set-aside filtering so your report shows you specifically which lanes carry SDVOSB, WOSB, HUBZone, 8(a), or Small Business designations. You can choose to see your certified lanes only, Full and Open contracts only, or both combined. Your certification is a structural competitive advantage — LaneIQ shows you exactly where to deploy it.

Strategy Session

A strategy session is a 60-minute call where we walk through your report findings, answer questions, and build a 90-day BD action plan based on your top-ranked entry points. It is not required — your report is designed to be self-explanatory — but recommended for first-time clients or anyone making a significant pivot in their federal BD strategy. Premium recurring clients receive one free every quarter. All other plans can add one for $199.

Sharing

No. Each report is built for one named business and is covered under our confidentiality policy. Redistribution, resale, or sharing with third parties — including teaming partners, consultants, or affiliates — is strictly prohibited. Beyond the policy, sharing your intelligence defeats its purpose: the moment your competition has the same lane data you do, your edge disappears.

Terms & Policies

To see full terms of service, click here. TLDR notes are provided below.

Payment

Payment due prior to report delivery. Annual subscriptions billed upfront. Quarterly plans billed at the start of each quarter.

Cancellation

Quarterly subscriptions may be cancelled before the next billing cycle with no penalty. Annual plans are non-refundable after the first report is delivered.

Data Source

All reports are built from USASpending.gov federal contract transaction data. Data is updated with each report run. Rollins Group does not guarantee completeness of underlying agency reporting.

Confidentiality

Reports prepared by Rollins Group LLC are for the exclusive use of the named client. Redistribution, resale, or sharing with third parties — including teaming partners, consultants, or competitors — is strictly prohibited under our confidentiality policy.

Ready To Get Started?

Fill out the intake form or contact us at intelligence@rollinsgroupllc.com — we'll confirm your tier and build your profile. We'll be in touch within one business day.

Intake Form  →