Federal Market IntelligenceBuilt directly from the same source federal procurement officers use and built specifically for your business. Your NAICS, your state, your set-aside status, your contract size.Not a generic market average. Yours.
LaneIQ is a federal market intelligence product built by Rollins Group LLC — a Nashville-based federal contracting firm founded by a Harvard University graduate in Economics and Computer Science.We process the same USAspending.gov federal procurement database used by enterprise platforms like GovWin IQ, Bloomberg Government, and Deltek — tools that cost $10,000 to $30,000 per year, built for large contractors with full-time analyst teams.We built something different.A report scored and ranked specifically for your business and delivered within 48 hours for a fraction of the cost. No software to learn. No contract .Just intelligence you can act on.
What You Get
USAspending.gov publishes every federal contract award. We process millions of raw transactions over the last 36 months, apply your business profile, and deliver the analysis — so you have intelligence, not a raw spreadsheet.Two deliverables in 48 hours. One complete picture.
PDF ReportExecutive-Level Intelligence. The business case in plain English. Market size, top agency buyers, competition landscape, incumbent vendors, and your top 10 ranked entry points — formatted for strategy meetings, partner conversations, and BD planning sessions.Multi-page. Ready to present.
Excel WorkbookThe Full Data Set. Every scored opportunity, every agency, every award in your market for the last 36 months. Filter, sort, and dig into the raw contract history — vendor names, dollar amounts, dates, and contract types.Your analysts will live in this file.
What's Inside?
Market AnalysisWhich agencies are buying what you sell, how much they spend per year, and whether that spend is growing or shrinking year-over-year.Competition IntelHow many companies are bidding on each contract, who the incumbents are, set-aside distributions, and which lanes have the lowest competition for a business like yours.Entry StrategyYour top-ranked opportunities — specific agency, contract size, and set-aside type — plus incumbent vendor analysis showing exactly who you're competing against and how entrenched they are.Raw Contract DataEvery award in your market for the last 36 months — vendor name, dollar amount, agency, date, and contract type — fully filterable in Excel.
How It Works
01 — Tell us about your business Fill out a short intake form with your NAICS codes, geography, set-aside status, and contract size range.02 — We build your LaneIQ report We run your profile through our scoring model against the latest USAspending.gov data. Takes 24–48 hours.03 — You receive your files Excel workbook and branded PDF delivered directly to your inbox. Ready to use immediately.04 — Start targeting Use your Best Entry Points rankings to focus your BD efforts on the lanes where competition is lowest and fit is strongest.
Questions LaneIQ Answers
Click any question to see exactly what the data reveals.
Agency Buyers
Every report maps federal spend by agency for your exact NAICS codes — which agencies are buying, how much they spend per year, how many awards they make, and how your client score ranks each one based on your specific business profile. Not national averages. Your market, your agencies, ranked for you.
Competition Landscape
Median offer counts across every scored lane show how many companies typically bid on each contract. 71% of lanes in a recent IT consulting report had 3 or fewer bidders. The Competition Landscape section tells you whether you're entering a crowded market or a largely uncontested one — before you spend a dollar on a bid.
Incumbent Concentration
Every lane includes an incumbent lock score — showing what share of spend the top 5 vendors control. A lane where the top 5 hold 90% of spend is a closed market. A lane where they hold 15% is open. LaneIQ labels every agency as Open, Moderate, or High lock so you never mistake a dominated market for an accessible one.
Year-Over-Year Trends
Every report includes year-over-year award and spend data for each NAICS — full calendar year comparisons so you can see whether an agency is expanding its contracting activity or pulling back. Investing 6 months of BD effort into an agency that is quietly freezing its budget is one of the most common and expensive mistakes in federal contracting. LaneIQ shows you the trend before you commit.
Best Entry Points
Your Best Entry Points are ranked by your specific profile — business type, contract capacity, set-aside status, and pursuit strategy. A $50M contract at an agency where 3 large primes split everything is not a good opportunity for a small business. A $200K contract at an agency with 2 offers and no entrenched incumbent might be your best lane. LaneIQ accounts for this. The highest-ranked lane is where competition is lowest and fit is strongest for a business like yours.
Expiring Signal
Every lane includes a recurring and expiring signal — showing whether contracts in that lane have had recent award activity, meaning the agency is actively spending and contracts are cycling back to market. Lanes flagged High means 50% or more of awards have been active recently. That is your window. LaneIQ surfaces it so you can position yourself before the solicitation drops.
Data Confidence
Not all agencies report offer counts consistently. LaneIQ includes an offer data coverage score for every NAICS — showing what share of awards actually had offer counts reported. Low coverage is flagged explicitly with a confidence label so you never make a targeting decision based on incomplete signal. High confidence means 80% or more of awards reported offer counts. You always know how much to trust the competition data you're looking at.
Incumbent Vendors
Every report lists the top vendors winning contracts in your filtered scope — their total awards, total spend, how many agencies they serve, and whether they are large or small businesses. An incumbent concentrated at one agency is often vulnerable everywhere else. A large business incumbent is a potential subcontracting relationship. LaneIQ gives you the full picture of who you are competing against before you ever write a proposal.
Raw Contract Data
Every award in your market for the last 36 months is in your Excel workbook. Vendor name, dollar amount, agency, date, and contract type — fully filterable. You can see exactly what a specific vendor was paid on a specific contract at a specific agency in a specific year. That is your competitive landscape in raw form and most of your competitors have never looked at it.
Set-Aside Distribution
LaneIQ breaks down every lane by set-aside type — SDVOSB, WOSB, HUBZone, 8(a), Small Business, and Full and Open. You can see exactly what percentage of contracts in your target agencies carry set-aside designations, which types are most active, and which specific lanes are restricted to your business category. If you have a set-aside status, this tells you where it gives you a structural advantage.
Pricing
Simple, Transparent Pricing. One-time reports delivered within 48 hours. No subscription required to get started. No hidden or cancellation fees.
Best for First-Timers
Starter
$299
- 1–3 NAICS codes- Nationwide or single state- Target contract size range- Business type, priority, and pursuit style tuning- Contract type filtering (FFP, Cost Plus, IDIQ)- Excel workbook + PDF report- Delivered within 48 hours
- 4–7 NAICS codes- Nationwide or up to 3 states- All Starter filters- Set-aside filters (SDVOSB, WOSB, HUBZone, 8(a), Small Biz, etc.)- Agency exclusions (option to exclude DoD, VA, etc.)- Excel workbook + PDF report- Delivered within 48 hours
- 8–15 NAICS codes- Any geography- All filter combinations- 30-60 minute findings call included per quarter.- Priority 24-hour turnaround- Excel workbook + PDF report
The market moves...need updates? Quarterly subscriptions available from $259/quarter. Annual plans save up to $797. Retainer partnerships/analysts for larger portfolios are offered — pricing scoped individually. See full pricing & plan details below:
